A UK web design studio with a strong opinion.

Baseline Design started from a simple frustration: scroll through ten sites in a category and they blur into one. Same hero, same three columns, same stock photo, same forgettable copy.

We thought businesses deserved better — sites that feel art-directed, not assembled. Sites you'd be proud to put on a business card, not embarrassed to share.

Beautiful sites that don't sell are art. Selling sites that aren't beautiful are wasted opportunity. We do both — composing layouts, type and motion around real business goals.

Every project gets the same attention regardless of budget. The brand may be ours; the website is yours alone.

Modern tooling — including thoughtful use of AI — lets us move faster without thinning the craft. You get agency-level work without the agency timeline or invoice.

Fewer meetings. Fewer middlemen. More design.